Boston, August 23, 2006 - ApproxiMatch, a leading innovator of search engine technology, today announced that Amdocs, a leading provider of software and services to enable integrated customer management, will implement the ApproxiMatch fuzzy search technology as a key component in a turnkey project to replace the existing online search engine at Anuncios en Directorios Seccion Amarilla (ADSA). ADSA, the directory publishing subsidiary of Telefonos de Mexico S.A. de C.V (TELMEX), has recently entered a six-year contract with Amdocs for the delivery of software and associated services to update ADSA's online yellow pages directories.

"With similar projects recently announced at Verizon SuperPages and at Yellow Pages Group Canada, ADSA is an additional major North American publisher to entrust its online search solution with ApproxiMatch," said Erez Shechter, founder and chief executive officer at ApproxiMatch. "Fuzzy search technology used to be perceived as exotic and mainly associated with complex scientific applications. This perception is clearly changing as the market demonstrates readiness for our innovative technology and belief in its competitive value."

"Amdocs' more than 20 years of leadership in providing end-to-end solutions to address the needs of directory publishers, combined with the state-of-the-art ApproxiMatch software, will ensure we deliver a unique search experience to consumers, drive higher value for our advertisers and grow our revenues further," said Benjamin Podoswa Schwaycer, chief executive officer at ADSA.

"As the yellow pages industry evolves to focus on online offerings, the experience they create for local advertisers and consumers becomes key for retaining and growing market share and loyalty," said Charles Born, vice president of marketing at Amdocs. "Working with select partners such as ApproxiMatch, we can deliver significant business value to support this transformation. "